Minores
Making kindness visible and volunteering feel deeply personal.
Creative ConceptsCreative CampaignsPRGraphic DesignOOHSocial MediaDigital Advertising
Overview
About the Project
Following the rebrand of Minores Association, we created an awareness campaign designed to make kindness visible and volunteering feel deeply personal.
Through digital storytelling, media amplification, and OOH presence, the campaign turned quiet acts of humanity into a message strong enough to move an entire community.
Strategy
Execution
We organized emotionally resonant outdoor advertising billboards across major transit hubs, coupled with a social campaign spotlighting the tangible human stories behind the organization.
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